Windstream transforms and aligns brand to empower customer success in the digital era
LITTLE ROCK, Ark.,
“Enterprise IT is going through a tectonic shift, driven by rapid migration to the cloud and adoption of new technologies to address evolving customer needs,” said Joseph Harding, executive vice president and chief marketing officer of Windstream Enterprise and Wholesale. “This transformation directly addresses the specific challenges facing businesses today who’ve learned that conventional approaches can’t keep pace with the requirements of the digital economy,” said Harding. “Our response to this is to distinguish ourselves in our understanding of the unique needs of our business customers and in our agility in how we respond. We have transformed our product portfolio, our network and the customer experience to deliver on this.”
The mission of Windstream Enterprise and Windstream Wholesale is to help business customers to connect, transform and elevate. They empower customers across four key IT imperatives — providing cloud connectivity, elevating customer experience, enabling employee collaboration, and enhancing security and compliance. To meet this opportunity, Windstream made a significant financial investment to upgrade the company’s network and product portfolio, including significant advances in software-defined network capabilities and a new Cloud Core architecture. The services of EarthLink and Broadview Networks are now fully integrated into the cloud core architecture and the new brand strategy.
“We are a fundamentally different company today than we were a year ago and we will continue to evolve,” said Layne Levine, president of Windstream Enterprise and Wholesale. “We transformed our business model, creating a culture based on doing things differently and driving innovation in our own company so that we can help customers drive innovation and transformation in theirs,” Levine added. “Our new brand identity is a manifestation of our disruptor mindset and our commitment to helping customers find solutions to address their most critical business challenges today and in the future.”
To learn more about Windstream Enterprise and Windstream Wholesale, visit our new website at windstreamenterprise.com.
Meet Windstream Enterprise at the IT/SD-WAN Expo
Windstream Enterprise is a Diamond Sponsor of the SD-WAN Expo held in Ft. Lauderdale,
In addition, Mike Frane, vice president of product marketing, will participate in the panel discussion, “Using SD-WAN to Create Your Perfect Network,” at the SD-WAN Expo on
Sarah C. Davis
Source: Windstream Holdings, Inc.