Windstream launching $250,000 ‘SchoolsWIN’ fall giveaway

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Aug 09, 2011

Windstream launching $250,000 ‘SchoolsWIN’ fall giveaway

Awards to be used for technology, learning essentials, school programs

LITTLE ROCK, Ark. – Windstream (Nasdaq: WIN) today is unveiling its new SchoolsWIN campaign to award $250,000 to public, private and charter schools within its residential services areas.

SchoolsWIN provides schools with several opportunities to earn money and is anchored by Windstream’s successful Classroom Connections program. Classroom Connections, first launched in 2009, will award at least six $25,000 prizes to schools participating in a community improvement project.

SchoolsWIN will be promoted by a 16-week Classroom Caravan which will visit schools in select Windstream residential service areas from mid-August through mid-November. Classroom Caravan will award up to $100,000 to schools in two social media-driven ways:

  • Windstream will award $1,000 to schools in need of a quick fix. Schools must Tweet their need to @Win_Connects using #ClassCash, post it on Facebook at or leave a recording detailing their need on the SchoolsWIN toll free hotline at 855-558-6600.
  • Windstream will award $1,000 to schools who challenge the SchoolsWIN mascot, Click the Dog, to a competition.  Schools must Tweet their challenge to @Win_Connects using #ClickChal, post it on Facebook at or leave a recording detailing their challenge on the SchoolsWIN toll free hotline at 855-558-6600.

“SchoolsWIN is designed to help schools supplement the loss of money and resources, for technology and technology upgrades, as a result of budget cuts,” according to Ron Proleika, vice president of marketing communications for Windstream. “All schools in Windstream’s residential service areas are encouraged to get involved by participating in a community improvement project and interacting with and sharing details of the SchoolsWIN campaign with their friends on Facebook and Twitter.”

Complete SchoolsWIN details can be found on the campaign’s website at including:

  • An animated video providing an overview of the campaign that can be played in classrooms to encourage participation;
  • Classroom Connections eligibility, guidelines, timeline and registration information;
  • Classroom Caravan timeline and locations of tour stops and details of the social media opportunities for schools to earn money;
  • Information on eligible schools as well as a map and detailed listing of Windstream’s residential service areas;
  • Regularly updated photos, videos and postings from the Classroom Caravan and schools participating in Classroom Connections;
  • Extensive feeds from Facebook, Twitter, blogs and YouTube.

Students, teachers, parents and community members also can follow SchoolsWIN on Twitter @Win_Connects and by “liking” the campaign on Facebook at

About Windstream

Windstream Corp. (Nasdaq:WIN), headquartered in Little Rock, Ark., is an S&P 500 communications and technology solutions provider with operations in 29 states and the District of Columbia and about $4 billion in annual revenues.  Windstream provides IP-based voice and data services, MPLS networking, data center and managed hosting services and communications systems to businesses and government agencies. The company also delivers broadband, digital phone and high-definition TV services to residential customers primarily located in rural areas and operates a local and long-haul fiber network spanning approximately 60,000 route miles. For more information about Windstream, visit


Media Contact:
Erin Ascione, 501-748-7368

Brittany Thoms, 678-409-8140
Twitter: @seesparkgo
Facebook: SeeSparkGo

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