August 3, 2006 - LITTLE ROCK, Ark. - Windstream Communications (NYSE: WIN), the largest telecommunications and entertainment services company focused on serving rural America, will launch this week "The Green Truck Tour," a 33-market grassroots tour to introduce the new company to consumers. Windstream was formed last month through the spinoff of Alltel Corp.’s landline business and merger with VALOR Communications Group, Inc. Grand Central Marketing, an event marketing company with offices in New York and Los Angeles, is producing and managing the tour.
The centerpiece of the tour will be the green vintage pickup truck featured in the Windstream ad campaign, created by The Concept Farm, Windstream’s New York City-based advertising agency. Two classic trucks have been fully restored and feature state-of-the-art technology.
"The trucks represent the rich heritage of our past and our focus on bringing new technologies to the communities we serve," said Ric Crane, senior vice president of marketing and sales for Windstream.
The tour will kick off with both trucks appearing at Twins Days in Twinsburg, Ohio, on Saturday, Aug. 5, where the identical trucks will participate in the annual Twins Parade, which features over 2,500 sets of twins.
Following Twins Days, the trucks will embark on concurrent tours that will run through Nov. 25. Along the way, they will crisscross America’s heartland while visiting fairs and festivals in 15 states. Some of the events the trucks will appear include Ribfest in Lincoln, Neb.; the Pelion Peanut Party in Pelion, S.C.; the Woolybear Festival in Vermillion, Ohio; and the 17th Annual World Chicken Festival in London, Ky.
At each stop, Windstream will engage consumers in a variety of games and activities, including a mini-race track where they can race scaled-down 1:16 models of the green trucks, a football toss and a prize wheel where consumers can spin for a chance to win premiums such as frisbees, footballs, basketballs and mouse pads. Promotional staff will also be taking pictures of consumers alongside the iconic green truck. The photos will then be sent to the consumers in an email, which will also refer them to windstream.com for product information.
"Having our trucks on tour really brings our ad campaign to life," Crane said. "It’s a great way for our customers to get to know us and learn more about our products and services."
Windstream is also using the tour as a platform to spread the "Grow Places" tagline utilized in its ad campaign. The company has committed a total of $100,000 to be divided among local 4-H clubs in each market the trucks visit, delivering the resources to help 4-H members grow and further their educational goals. The donations will consist of either computers with complimentary Windstream broadband service, or scholarships for 4-H members to attend camps or conferences - depending on the needs of the individual clubs.
Windstream Corporation (NYSE: WIN) provides voice, broadband and entertainment services to customers in 16 states. The company has approximately 3.4 million access lines and about $3.4 billion in annual revenues. For more information, visit www.windstream.com.
Media Relations Contact:
David Avery, 501-748-5876
Keith Fernbach, 212-253-8777