Windstream Green Truck Tour rolling into local events with landline safety, security message
Apr 18, 2007
Windstream Green Truck Tour rolling into local events with landline safety, security messageLITTLE ROCK, Ark. – Windstream (NYSE: WIN) will highlight the safety and security of landline phones as part of its second Green Truck Tour while also promoting its phone, broadband and digital TV products and services.
The tour features two 1953 green vintage pickup trucks seen in Windstream advertising and will launch April 24 in Prague, Okla., and in Kerrville, Texas, April 25. The tour runs through the end of October with more than 65 tour stops in 13 states.
Windstream also will contribute $100,000 to local public safety and community groups to purchase items such as safety gear, equipment and educational materials, in addition to items that reinforce the "Your Landline is Your Lifeline" safety message.
"The Green Truck Tour was incredibly successful last year in introducing our new company to consumers and building brand awareness," said Ric Crane, senior vice president and chief marketing officer for Windstream. "Customers had an overwhelming positive response to the tour. So we’re putting more gas in the tank and increasing the number of appearances at local events and fairs this year, and we will use this creative event marketing concept to drive home the message that ‘your landline is your lifeline’ and the most reliable connection to emergency services."
Windstream provides quality digital local and long-distance connections that wireless and Internet phone service providers cannot match. Landline phones provide 99.99 percent reliable connections to emergency services even during power outages and pinpoint the exact location of a home or business to emergency responders.
"Windstream customers do not have to worry about dropping a call on their home phone," Crane said. "Landlines are reliable, safe and secure, and we will be promoting those benefits on the tour and providing other important consumer information, including 9-1-1 and Internet safety tips, for children and families."
Consumers can bring their families to see the truck and experience a fun day of interactive games and prizes during the tour stops.
For the latest information on the Green Truck Tour and its schedule, visit www.greentrucktour.com.
Windstream Corporation provides voice, broadband and entertainment services to customers in 16 states. The company has approximately 3.2 million access lines and about $3.2 billion in annual revenues. For more information, visit www.windstream.com.
Media Relations Contact:
David Avery, 501-748-5876
Larry White, 501-748-6250