After Months of Spreading Safety and Reliability Message, Windstream's Green Truck Tour Comes to the End of the Road

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Oct 14, 2008

After Months of Spreading Safety and Reliability Message, Windstream's Green Truck Tour Comes to the End of the Road

LITTLE ROCK, Ark. – After donating more than $200,000 in cash donations and additional value in services to local organizations throughout the 16 states it serves, Windstream Communications, a phone, broadband and digital TV provider, today concluded its third annual Green Truck Tour which began in May. The Green Truck is a refurbished 1953 vintage pickup truck that depicts Windstream’s rural and suburban heritage on the outside and its commitment to future innovation on the inside, as illustrated by the revved up interior.  


During the 2008 Green Truck Tour, Windstream doubled its fleet to four trucks enabling the tour to travel more than 50,000 miles, visit more communities and donate additional money and supplies to organizations in need. In fact, the $200,000 donated to community organizations was double the amount in 2007.


"Windstream is very much a part of the communities we serve and we seek to understand the needs of each," said Ron Proleika, vice president of marketing communications for Windstream. "Each year, the Green Truck Tour provides us the perfect opportunity to make donations to meet specific needs, ranging from rescue equipment to educational tools, to charitable donations to funds for musical instruments. Windstream is delighted to see the positive impact we've made in people's lives and the quality of life in our community."


Below is a sampling of donation highlights for specific markets:



  • Greater Charlotte Area, N.C. – $20,000 donation to BRAKES, a non-profit organization designed to promote safe-driving habits among local youth.
  • Broken Arrow, Okla. – More than $3,000 in gift bags and safety items donated to the Broken Arrow Police Department.
  • Lexington, Ky. – $9,000 in funds and freezers donated to the God’s Pantry Food Bank, as well as $6,100 worth of HP Desktop computers to Tubby’s Clubhouse for an after school program designed for middle school students without a working computer at home.
  • Lincoln, Neb. –  $6,000 worth of music items donated to the Academy of Rock, an outreach program that uses music to engage children in the Lincoln community.
  • Newark, Ohio – Keith Byars, former NFL player and Ohio State Buckeye legend, helped donate a total of 1,600 school supplies including crayons, pencils, notebooks, erasers and rulers to Ben Franklin Elementary School.

In addition to donating needed items to local communities, the Green Truck Tour rewarded local residents involved in “Random Acts of Kindness” with gift cards when Windstream representatives witnessed those performing good neighborly deeds. 


Windstream also used the Green Truck Tour to promote its “Your Landline is Your Lifeline” message by educating the public on the safety, security and reliability of its landline phone service which continues to work during power outages and failures, allowing emergency responders to pinpoint the exact location from which an emergency phone call was made.


About the Green Truck


The Green Truck is an advertising icon for Windstream Communications, appearing in the company’s commercials and marketing initiatives.  It is a 1953 vintage model green pickup truck recently adorned with new yellow and orange flame decals to promote the launch of Windstream's fastest broadband Internet speeds, up to 12 Mbps.  The truck has been the prominent icon for Windstream’s annual Green Truck Tour, making stops in various towns throughout the United States to participate in community events, donate cash and supplies, as well as deliver information about Windstream’s products and services.  For more information on the Green Truck, please visit www.greentrucktour.com or the Green Truck’s MySpace page (http://www.myspace.com/windstreamgreentrucktour) and Facebook page (http://www.facebook.com/profile.php?id=1163541499).


Truck Facts:



  • Crate ZZ4 Engine; 8 cylinders, 350 cubic inches and 380 horsepower; 700 R4 Transmission; Edelbrock carburetor and manifold
  • 148-mph top speed; 0-60 in 5 sec.
  • Built-in DVD player with dash-mounted flat screen; Garmin GPS; premium Pioneer stereo system

About Windstream


Windstream Corporation is an S&P 500 company that provides digital phone, high-speed Internet and high-definition video and entertainment services to residential and business customers in 16 states. The company has approximately 3.1 million access lines and about $3.2 billion in annual revenues. For more information, visit www.windstream.com.


-end-


Media Relations Contacts:
Chris Hunt, 402-436-4488
chris.hunt@windstream.com


Bret Werner, 212-300-2438
bwerner@catalystpublicrelations.com


Danielle Bagdzinski, 212-300-2417
dbagdzinski@catalystpublicrelations.com


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